Whether your organization is an established industry leader or just getting started, The Rios Company offers the services your organization needs to create and implement successful PR and marketing programs.
ADVERTISING
We partner with clients to develop creative advertising campaigns that resonate
with target audiences. Our staff is experienced in creating campaigns for
television, radio, print, outdoors, point-of-sale, brochure and direct mail. We
also provide assistance in the planning and placement of advertising through
general and ethnic media.
AUDIO AND VIDEO PRODUCTION
As part of our services, we direct and produce audio and video materials to
efficiently promote products and services. We work with clients to create
materials that fit with their overall communication’s strategy. We help clients
develop scripts and storyboards for public service announcements, manage site
logistics and recruit talent. Our philosophy is to take out the work for clients
by handling all aspects of production from beginning to end— ensuring quality
and accuracy of messages in the process.
BOARD AND STAFF DEVELOPMENT
Board and staff development are crucial to all organizations. Unfortunately,
many organizations do not have the resources or the know-how to effectively
manage board and staff development. We offer several services to help you get
the most out of your staff and board.
CONFERENCE AND EVENT PLANNING
Conference and event planning can be a major undertaking for organizations. We
can help ease the stress by providing the support and expertise to make your
event a success. Our firm has the capabilities to manage all aspects of events
and conferences— from planning to execution. We manage every aspect of
logistics, create all promotional materials, and develop program and workshop
content, such as securing keynote speakers. Regardless of size, we offer the
following services to assist with the most challenging event planning needs.
CREATIVE GRAPHIC DESIGN AND PRODUCTION
We employ a creative team of professionals to meet clients’ graphic design and
promotional, educational and multilingual literature needs. Our team assists
from start to finish, beginning with developing marketing concepts, logos and
slogans and then identifying the most effective distribution methods. From
newsletters to posters and point-of-sale materials, we help clients develop
professional looking materials to meet their communications needs.
ISSUES MANAGEMENT AND PUBLIC AFFAIRS
Over the years, The Rios Company has built up experience in developing and
implementing successful public affairs campaigns. Our staff has in-depth
knowledge and an array of skills to help organizations facilitate public
advocacy and government relations. And when organizations are forced to confront
tough issues, our agency is well equipped to help clients formulate crisis
communications plans and image enhancement strategies.
MARKET PLANNING
Market planning is crucial to the success of organizations. At The Rios Company,
we have the capabilities to assist clients through the whole market-planning
process from the high-level strategy building to the tactical implementation of
plans and programs. Our firm provides market analysis and creates marketing
strategies and plans for desired audiences. Additionally, we offer consultation
on product/service packaging, positioning and distribution and corporate brand
development.
MARKET RESEARCH
We partner with clients to determine their research goals and offer the best
methods to meet their needs. As part of our services, our staff provides market
research, feasibility studies and focus group testing on various audiences to
determine general perceptions of programs, products and services. We perform the
following activities in the research process:
MEDIA RELATIONS
Part of a successful PR/marketing campaign involves effective media relations.
We have the experience and media relationships to get clients noticed by the
press, whether it is the mainstream, English-language press or ethnic language
media. Our capabilities include coordinating media relations campaigns,
preparing and distributing relevant media materials, pitching stories and
interviews and managing media inquiries.
PROMOTIONAL MERCHANDISE
We consult with our clients to determine their organization’s merchandising
needs for special events and promotional items. We design and work with local
vendors on the production of corporate gifts, awards, custom apparel, etc.
PUBLIC RELATIONS AND COMMUNITY OUTREACH
In today’s business climate, organizations compete more than ever to get their
messages across to target audiences. We help clients cut through the noise and
reach their target markets by developing and implementing successful public
relations campaigns. Our staff offers clients more than 15 years of experience
working with general and multiethnic, multilingual communities. We utilize our
experience to help clients effectively communicate with their markets by
selecting the best PR methods and marketing channels possible.
SOCIAL MARKETING
We have the expertise to assist public, private and nonprofit organizations in
developing effective social marketing programs. Some of our successes include
endeavors such as the Farm Worker Motor Vehicle Safety Project, funded by
Fresno’s Agricultural Research Initiative and the Lead-Based Paint Mitigation
Project funded by the U.S. Department of Housing and Urban Development. We have
the services and experience in reaching a wide range of audiences, including
general and multicultural audiences. Visit our testimonials section to learn
more about our capabilities.
STRATEGIC PLANNING AND RESOURCE/FUND DEVELOPMENT
Organizations need to think strategically to survive in today’s competitive
business environment. We can help. Our agency assists clients with strategic
planning, fund development and capacity building plans for program
sustainability. We also offer assistance with the following: program
development, grant support, evaluation plans and contract compliance. Our
expertise and range of services enable clients to lay a strong foundation for
future success.
SUSTAINABILITY PLUS PROGRAM
The Sustainability Plus Program offers capacity building assistance to nonprofits in all stages of development to help them achieve organizational effectiveness. Our agency’s approach is holistic. We look at the organization as a whole to identify its needs and determine what areas need strengthening in order to implement effective communications strategies. The program consists of various components from high-end strategy and plan development to hands-on services such as grant writing. Whether your organization is an start-up or an established nonprofit, the Sustainability Plus Program offers a mix of services to fit your needs. Our agency can help: